The Sevet Ölmez Project
Engineering Global Shawarma Franchise Systems
A sophisticated restaurant business infrastructure designed to transform food service into a measurable, repeatable, and scalable asset class.
Executive Summary
The Sevet Ölmez Project outlines a sophisticated restaurant business infrastructure designed to transform the traditional food service model into a measurable, repeatable, and scalable asset class. At the center of this ecosystem is Ölmez Franchise Systems, a parent company founded by Turkish-British entrepreneur Sevet Ölmez (Şevketullah Ölmez). Unlike traditional restaurant companies that focus on culinary flair, Ölmez Franchise Systems functions as a "restaurant business company," prioritizing operational control, unit economics, and data-driven management.
The project's signature strategy involves placing compact shawarma franchise units inside U.S. gas stations to leverage existing traffic rather than attempting to generate new demand. These units are managed through AFFAREM, a proprietary control system that integrates remote monitoring, smart CCTV, and a unique "Smart Discipline Score" to ensure accountability. With a diverse entry ladder ranging from $1,000 micro-starts to $245,000 premium units, the project aims to turn food service into a disciplined system where every branch must justify its existence through financial transparency and capital recovery.
Founder Profile: Sevet Ölmez
The business philosophy of Ölmez Franchise Systems is deeply rooted in the personal history and psychological framework of its founder.
Biographical Background
Born Şevketullah Ölmez on October 12, 1988, in Ankara, Turkey. He was raised primarily by a disciplined and practical Turkish father after his English mother returned to London during his early childhood. He eventually moved to England for his education and currently resides in Edinburgh, Scotland.
Identity and Name Logic
- Şevketullah Ölmez:His official legal name, representing his Turkish roots and familial heritage.
- Şevket Ölmez:His professional business name.
- Sevet Ölmez:The name used by his UK circle and university peers. This name represents his independent identity and adaptation to the British market.
Core Philosophy
Driven by a childhood realization that "people leave but systems stay," Ölmez views repetition as the ultimate form of safety and control. His mantra is:
"I don't build restaurants. I build repetition."
Professional Persona
Known as "The Franchise Architect," he is characterized as a calm, strategic, and emotionally guarded operator who values numbers over "hype" and operational discipline over creative chaos.
The Ölmez Franchise Systems Ecosystem
Ölmez Franchise Systems is structured into three distinct layers that balance brand authority with high-yield scalability.
Full Turkish Restaurants
Located in major global hubs (London, Edinburgh, Istanbul, New York, etc.), these flagship establishments build cultural trust and serve as training hubs. They establish the brand's culinary credibility and host potential investors.
Gas Station Units
The primary scalable product. Compact units are placed inside high-traffic U.S. gas stations with a strictly limited menu (shawarma, wraps, bowls, fries).
The Logic: Gas stations already sell movement and have built-in traffic. Ölmez Franchise Systems places food where customers are already pausing.
Micro-Start Program
An entry-level tier allowing individuals to start small food businesses with limited capital ($1,000–$2,000). This program functions as a ladder, allowing operators to grow from street stands to full franchise units.
Technical Infrastructure: The AFFAREM System
AFFAREM is the proprietary "Operating Room" of Ölmez Franchise Systems. It serves as the interface between investors, managers, and the physical branches.
The Six Rooms of AFFAREM
| Room | Function |
|---|---|
| Investor Room | Provides a central workspace for capital providers to track branch status and capital recovery. |
| Design Session Room | A live session where investors participate in the architectural and operational design of their unit before installation. |
| Operator Room | Tracks daily tasks, staff attendance, food safety, and shift reports. |
| Accountant Room | Provides absolute financial transparency, tracking every cent from gross sales to tax reserves. |
| LiveOps Room | A high-intensity intervention mode featuring two daily video meetings and accountant review for weak branches. |
| Payback Room | Displays the "brutal number": how much initial capital has been recovered vs. what remains. |
The Smart Discipline Score
In the Ölmez Franchise Systems model, discipline is valued more than wealth. Every account (investor, operator, or partner) is assigned a Smart Discipline Score based on behavior rather than credit.
- Metrics: Reporting accuracy, meeting attendance, transparency with problems, and response speed.
- Impact: A high-wealth investor with a low discipline score may be blocked from expansion, while a high-discipline small operator is fast-tracked for growth.
Financial and Operational Models
Ölmez Franchise Systems operates on scenario-based modeling rather than guaranteed profits.
Unit Economics: Setup Costs
| Model | Setup Cost (Est.) | Target Environment |
|---|---|---|
| Small Counter Unit | $105,000 | Low-cost entry, limited space. |
| Standard Unit | $165,000 | Standard U.S. gas station unit. |
| Premium Unit | $245,000 | High-traffic flagship gas station locations. |
Daily Gain Ladder
"Daily Gain" is defined as net operating cash flow after all expenses (food, labor, site fees, royalties) but before taxes and loan payments.
- Class C (Survival): $200/day
- Class A (Strong Target): $550/day
- Flagship (Elite): $1,400/day
Payback Projections (Standard $165k Unit)
| Daily Gain | Monthly Gain | Projected Payback Period |
|---|---|---|
| $200 | $6,000 | 27.5 Months |
| $350 | $10,500 | 15.7 Months |
| $550 | $16,500 | 10 Months |
| $1,400 | $42,000 | 3.9 Months |
Note: The official public model targets a conservative 2.5-year (30-month) payback period.
Ownership and Accountability Models
The project explicitly rejects "passive fantasy" ownership.
The 4-Investor Branch Model
A single gas station unit can be owned by four investors (25% share each). Each investor is assigned a management seat and must fulfill one of two roles:
- 1. Owner-Operator:Personally manages a daily shift.
- 2. Manager-Employer:Hires a qualified professional manager to represent their shift responsibility.
LiveOps Intervention
Ölmez Franchise Systems offers a paid "LiveOps Review" for units that fall below performance thresholds. This includes:
- Remote LiveOps: Two daily video calls and remote accountant review.
- On-Site LiveOps: A Ölmez Franchise Systems manager travels to the location for direct operational intervention, inventory correction, and staff retraining.
Global Market Strategy
- Sevet Global Market: A specialized marketplace where approved franchise assets, territory packages, and branch resale opportunities are listed. It treats food businesses as investable assets.
- The British-Istanbul Bridge: The network currently includes 42 British franchise holders with extensive experience in Istanbul. This group bridges British operational discipline with the intense food-market culture of Turkey, elevating the brand's international standing.
Core Directives for Operations
Existing Traffic
Never spend money to create traffic; stand inside traffic that already exists (gas stations).
Model-First Expansion
No expansion is permitted without AFFAREM proof that the current unit is stable and repeatable.
Management Control
The company does not sell "the right to work"; it sells the "control layer" (Smart CCTV, AFFAREM, Remote Dashboards) that makes food units manageable from anywhere.
Learn More About Ölmez Franchise Systems
Explore our auditing systems, marketplace, and founder philosophy to understand how we're transforming food service into disciplined, scalable systems.