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Edinburgh HQ · Istanbul / London bridgeBusiness. Built next. Discipline before scale.
Travel-lane food asset

SHAWARMA TIME

شاورما تايم

SHAWARMA TIME is the corridor brand inside the ecosystem: a compact, visible, fast-moving branch model built to turn fuel-stop movement into disciplined hot-food volume.

Active Units

42

Markets

12 States

Avg Daily Gain

$450–$950

Time to Profitability

6-8 weeks

Founded 2026New York, USAUnited States
SHAWARMA TIME branch integrated into a fuel-corridor roadside site

Forecourt branch exterior

US Food Station Platform

SHAWARMA TIME network

Branch Network

Each location is designed around visibility, queue speed, and menu clarity. The branch should explain itself before the customer finishes fueling.

Exterior conversion

Texas roadside branch

The main roadside format blends a strong branded face with a compact service envelope and direct access from the forecourt.

Texas corridor format
Front-line throughput

Houston counter service

Service speed, assembly logic, and the ability to handle lunch compression define the Houston-style counter footprint.

High-volume lunch window
Extended hours

Night-trade site

The branch stays readable after dark, with strong line-of-sight branding and a service rhythm that fits late travel behavior.

Evening traffic capture
SHAWARMA TIME people

Team Structure

The brand depends on ordinary teams producing fast, stable service without menu inflation or emotional drift.

Shift authority

Branch captain role

The lead operator owns opening pace, queue control, prep readiness, and end-of-shift reconciliation for the lane they protect.

One accountable captain
Execution team

Counter-line discipline

Crew members are trained for speed, portion control, hygiene, and eye-level service so the branch stays clean under compression.

Fast-learning menu model
Travel support

Field coaching layer

Regional coaches step into weak sites, reset routines, and push the branch back onto service and waste targets before problems compound.

Weekly operational resets
SHAWARMA TIME capital

Investment Paths

Investment is organized around how much corridor surface the partner wants to control, not around decorative ownership titles.

Entry branch

Single-site travel unit

A single compact unit aimed at proving the lane, the staffing pattern, and the service-speed discipline inside one market.

$105K-$165K path
Regional expansion

Texas corridor cluster

Two to five sites managed as one corridor operation with shared supply logic, shared reviews, and rolling management coverage.

2-5 site cluster
Scale package

Travel-hub growth package

Structured for investors who want broader forecourt exposure across several cities without drifting into uncontrolled menu variety.

Cluster-led growth
SHAWARMA TIME investors

Investor Architecture

Investor participation is kept close to the floor because the asset is only as reliable as the branch behavior behind the numbers.

Active seat

Operator-backed ownership

Investors are expected to understand the rhythm of the branch itself, whether directly as owner-operators or through qualified managers.

Owner or managed seat
Shared accountability

Corridor partner review

Cluster investors are reviewed on reporting speed, staff stability, and the ability to keep multiple branches within service windows.

Multi-site score discipline
Payback focus

Capital protection logic

The branch is read as a recovery engine: repeat traffic, short menus, and route-level correction instead of speculative food storytelling.

6-8 week stabilization
Review and reporting

Review & Reports

The SHAWARMA TIME review layer is built around pace: ticket times, waste, line pressure, and whether the branch stays legible under rush.

Service review

Ticket-speed review

Queue time and average ticket completion matter more than decorative marketing claims. Slow counters get corrected fast.

Under-4-minute target
Margin review

Food-cost and waste audit

Protein yield, side control, and overnight loss are reviewed as hard indicators of whether the lane is still scalable.

Waste under 5%
Operating review

Weekly shift recap

Weekly field reports compare branch performance by lane, staffing, and day-part so weak conditions can be copied or removed with clarity.

Weekly operating pack
Local archive

Visual Archive

The SHAWARMA TIME portal now uses the real branch set from the local image folder rather than concept placeholders.

SHAWARMA TIME counter service inside the Houston, Texas branch

Houston counter

SHAWARMA TIME team assembled outside the Arizona branch

Branch team

SHAWARMA TIME branch operating at night at an ARCO station

Night-trade branch